The followers are the staple of any successful podcast and without it, your efforts are sure to beg off into the depths of obscurity. To avoid this slow and painful reality you need to be adept at a few skills that, when done correctly, can ensure your steady growth and success in the unforgiving industry that is entertainment.
To get ahead, you need to QCP. That’s right; you need to turn up the intensity when it comes to quality, consistency, and promotion. Let’s take a closer look at the big three and see how they play a key role in your podcast success. First up is Quality.
You can slap some lipstick on a pig and dress it in a Valentino original, there is no one in the room that would be convinced you came to the prom with a lady. There is a lot of entertainment out there and what will set you apart from the rest of the pack is the quality of your product. This doesn’t always mean having something of value to say, sometimes it means getting the guests, people actually want to hear. If you give the masses what they want, they are more likely to return to see what else you’ve got up your sleeve.
Inconsistency is a deal-breaker when it comes to loyalty. This can refer to both content and performance. If you are going to get started with a podcast you need to be consistent when it comes to time. Humans are creatures of habit and when they know and expect your service at a particular time showing up late to the party or missing it all together can really sour the milk. This is also the case when it comes to content. What appeals to one group may not to another and while diversity can be beneficial sporadic content can alienate your listeners and hurt your ratings over time.
As previously stated, there is a massive market when it comes to podcasts and you can genuinely have a great program and a star-studded lineup of guests, but if no one knows you even exist all that hard work is for naught. Getting the word out is crucial in these types of situations. Starting with your own personal network of contacts may work for a start but you need to generate exponential growth by maximizing the power of your network. If you have 10 initial contacts and they can connect with 10 persons from their personal circle, suddenly, you have 100 contacts. Maximizing the network your guests can bring to you is yet another way you can increase your followers and get your program moving in the right direction.
Using tools such as social media is another great way to maximize your efforts with promotion. There are millions of users on any of the top 5 contenders which include Facebook, Twitter, Instagram, YouTube, and Tumblr. Connect with people, talk about your program and ask your fans to share what they like about what you have to offer. Even with the dawn of the information age, word of mouth is still one of the most reliable avenues for marketing today.
If you use the QCP technique and make use of all the assets you have at your disposal, you are sure to increase your followers and the loyalty levels of your fans in no time.